If you are young, stylish and successful, you know that nobody buys a
watch to keep track of time anymore. You have a cool cell phone, a
laptop, an iPad and a ton of apps to keep you organized and entertained.
At best watches are a statement
, and successful people pay a lot of money to express who they are through a watch.
Baby boomers spend on platinum, gold and diamonds – what can back up your status better than a
Cartier or a
Rolex? There is a reason why Rolex tops the list of top 5 luxury watches for men.
Millennials are different: we are known to “trade up and down” on
discretionary categories. We eat at less expensive restaurants in
exchange for purchasing the latest gadgets or fashion accessories and
nothing beats our love for traveling. The world is ours and we want to
experience it. This is why I am introducing Jord: meet the new statement watch for millennials and prepare to shop for your next favorite fashion accessory!
What Does Your Watch Say About You?
A short answer is: a lot
more than you expect. Whether in business or in social situations, you
want to be taken seriously. It’s more than just being acceptable: style,
taste, sophistication, success, confidence, professionalism, charm –
it’s all signaled by what you wear (among other thing). The Italians
advise 3 timepieces at the very least: one that suits your occupation, a
dress watch for formal or evening wear, and a robust watch for sports
or holidays.
Jord is perfect for those looking for a watch with personality that fits all 3 occasions and doesn’t cost a fortune.
What is most appealing to me as a millennial is that Jord is all about
an eco watch. Made from diverse woods from all over the world, their
pieces are polished to perfection, light weight designer watches with
class and style. Notice how great
JORD Fieldcrest Series – Maple looks on ESPN anchor
Jorge Andres! [photo from Jord Instagram] By the way, Jorge Andres is a runner, and I bet he couldn’t find a lighter watch to run with.
"Jord – Swedish for “earth, soil, or nature” embodies our position as a
natural time piece and accessories brand. No, we’re not Swedish but we
strive to maintain a culture and product with global appeal. We are
taking inspiration (and materials) from nature to forge fashion-forward
accessories."
The new definition of luxury doesn’t eliminate class and style but
does require absolute uniqueness and an affordable price. “Metal,
leather, and rubber dominate the materials and the watch movements have
remained virtually unchanged. Natural wood presents a diverse
opportunity with truly unique properties. Every tree is different and
every chord of wood has color, grain, and pattern variances. Age,
environment, and soil composition add further distinction. We want to
leverage that natural beauty while embracing sustainability as a
means of preserving our environment. Our customers know that
no two Jord watches are the same. We’re taking them back to nature with some style,” says the brand’s press release.
Maybe
the Italians could adjust their watch buying guidelines: thanks to
technology and innovation there is no need to have 3 watches anymore.
And please don’t misunderstand: I am not advising against Rolex or
Cartier. Diamond and gold watches are timeless; perhaps in a few years,
when you career reaches its peak, one of the luxurious classic pieces
could be a good investment in addition to a status statement. But for a
young and ambitious millennial leading an active lifestyle, building a
career and traveling the world there is nothing better than an
innovative line like Jord!
One more thing: Jord carries designer watches for men and women. Many of
their pieces can be worn by both genders – in line with another popular
fashion trend: unisex accessories. In the gallery below you can see
high resolution photos of their beautiful pieces in natural wood colors.
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