Mercedes-Benz Fashion Week Madrid 2014 brought us
Aristocrazy 2014 collection, an extravagant take on classic style. This
free-spirited Spanish fashion brand proudly sells what they call “luxury fashion jewelry“,
a category of items that probably exists only in marketing pitches
since “luxury” and “fashion jewelry” traditionally represent 2 very
different categories of merchandise. Nevertheless, Aristocrazy attracts a
ton of attention thanks to its voice: they developed a slightly crazy
but a very distinctive identity represented by their slogan “Jewel power
for freedom lovers”. Their items are sold online for those willing to
check them out.
0 коментара:
Постави коментар